Tag Archives: advertising

Thanks and Goodbye

12 Oct

I’m out. I’ve written this column/blog for the last 2 years and it’s time to stop. I don’t know why, it just is.  The last few things I’ve written have felt forced. That’s not good.

I’ve enjoyed the time, the sharing, the ideas, and the inspiration. The truth is I’m on to what’s next. There are new responsibilities, new things to do, and my attention is elsewhere.

I’m always here to kick around ideas, and my blog will certainly stay up, but the weekly column is done.

Thanks again for reading; it was appreciated more than you’ll ever know.

“…there are more zero’s on my paycheck.”

3 Aug

A decade ago I was riding the elevator with my then GM Mark Kopelman.  He looked stressed, I think he had just had his second child, and on our way down, we started complaining to each other about how tough the day was and what lay ahead that evening.  Somehow we got on the topic of money and he said this:

“I have the same issues you have, there are just more zero’s on my paycheck.”

Indeed there are, a lot more I think, but what a profound statement.  We all get wrapped up in chasing what’s next, believing that it’s better on the other side.  If I only made more money, drove a better car, or had a better job, everything would be easier. In fact, it’s not.  Truth is that time and again research has suggested the opposite.  People with the least tend to be the happiest. They have learned to be content with what they have and where they are in life. I’m not suggesting we stop striving and driving for what’s next.  I’m only asking if maybe you already have it. Do you?

Things You Should Say at Work!

28 Jul

This is a list of thoughts that I hope you and your teams are saying out loud inside your office or workspace. If not, print this and keep it as a handy reminder.

It’s far better for you to be thinking this way, rather than your competition.

  • Let’s try it.
  • I have an idea!
  • What if I’m right?
  • What if we did this?
  • Let’s go ask the intern.
  • Have you tried this yet?
  • What if it doesn’t work?
  • What if this actually works?
  • Wait…I’m on to something!
  • But that hasn’t been done before?
  • I have a hunch, let’s hash this out!
  • What would another department do?
  • You can’t ignore the research, can you?
  • Let’s go ask our receptionist what she thinks.
  • What if we fail at this and embarrass ourselves?
  • Nobody else is doing it that way, why should we?
  • What if we actually did what our customers tell us to?
  • Are we doing this because it’s how we’ve always done it?
  • Look at the silent person in the meeting and say “What do YOU think?”
  • How would (insert a completely different company here) manage this?
  • What would somebody from outside of our industry do?
  • Is this a unique idea, or a rehash of what’s been done?
  • Is there another way to use this technology?
  • Let’s go home tonight and ask our kids.
  • I’m over thinking it, let’s just do it.
  • I’m not afraid, are you?
  • I don’t know.
  • Yes we can!

STOP YELLING! The Kid Can’t Hear You.

30 Jun

Last week, I attended another one of my daughter’s swim meets.  I referenced the swim meet experience in a story last year. This time around, something struck me, or rather interrupted me. It was Moms and Dads screaming words of “encouragement” from the side of the pool

Hey parents….guess what. THEY CAN”T HEAR YOU!

They’re listening to their coaches, the kid next to them who farted, and oh by the way…

THEY’RE DIVING INTO A POOL AND GOING UNDERWATER!

They are swimming, focused, and determined. Thinking about the impending flip turn, or if their arms are in the right position.  I know you mean well, but rather than encouraging your kid, you’re making the rest of us crazy.  I won’t even get into how ridiculous you look cheering for a kid UNDERWATER!

Why do I mention this? It’s not because I think these parents are crazy, it’s because they are exactly like old school marketers.  Yelling about how great their products are through billboards, TV, radio, and worst of all print.

Nobody is listening…they’re busy.

Perhaps parents should be letting the coach’s coach, the swimmers swim, and try encouraging kids in those moments when they give you their attention…or as I like to call it: Permission.

Are you doing the same with your brand?  Are you yelling or engaging? There’s a difference.

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