Tag Archives: Digital

Three More NEW Interactive Products Launching at SXSW!

10 Mar

Locaii

Is this idea really new?

locaii.com

Peel

I can’t believe this domain name was still available.  This is one of may favorites, if you like watching TV, you’ll dig this.

peel.com

TapCity

Tapcity.com

What if the city you lived in could become a digital board game?  Monopoly for your town using an iPhone.  That building downtown?  You could own it.

TapCity is a multiplayer city-building game with a real-world twist. You can actually buy and own the places you visit in real life!

A real-world map is your game board and the pieces of the game are the people and places around you. Play with friends as you build and defend your very own city made up of your favorite places in the real world.

Take over your world with TapCity:

  • Claim ownership of your favorite real-world places
  • Challenge other players for ownership of places
  • Check-in at new places to unlock sweet rewards
  • Unlock awesome upgrades for your places
  • Earn income on the places you own

Who knows? You could even be the next TapCity millionaire!


New Interactive Companies Launching at SXSW!

8 Mar

Several new companies are being launched at this years SXSW Music and Media Conference in Austin TX.  Here ‘s the first in a series of posts that reveal who’s coming and what they have to offer.  You can click the included links to see what these new brands are all about.  Could one of these companies be what’s “Next”?

Appconomy

appconomy.com

“Appconomy produces and delivers mobile apps that power the economies of people, businesses and enterprises. The company’s first app Grouped{in} allows busy people to organize their work and personal lives into the groups that matter most to them and across the channels they already use.”

Evri

evri.com

“Evri uncovers trending stories and displays fresh content from the best sources across the web. Evri makes it easy to follow your favorite people, places, things and topics. Just click on the star next to any channel name to get the latest articles, tweets, images and more from your Now Following page. Create custom channels around the things that matter to you, and then share your channels with your friends on Facebook and Twitter.”

LifeKraze

lifekraze.com

Earn points for posting on the site when you do something active.

Marketing with Social Media

9 Jul

How do we get people to talk about who we are, what we stand for, and subsequently recommend us to a friend?

I had an idea.

Today these interactions are happening within social media, Facebook in particular.  So I wondered how I could create conversations among those people who are fans of the radio station.  What would motivate someone to tell a friend about us and with luck grow the size of the audience?

So here’s the idea we launched this week.  Using Facebook and our website to spread the word we are asking fans to replace their profile picture on Facebook with a KGSR logo.  Share their passion for the station by grabbing 1 of 15 different versions of our logo and flying it for a week on their wall.  Monday through Friday of next week we’ll look at our list of fans and pick a person each day to win 50 bucks.  KGSR…What’s Your Color?

The goal is not to go from 1,500 fans to 5,000.  This isn’t really about attracting people to the Fan Page. Social Media is arguably not scalable.  The danger being the larger the group, the less interaction, the less connected fans will feel.  The goal is to create conversations, for friends to ask fans why they changed their picture.  For others to notice in their news feed that of the 10 people that changed their profile picture 3 of them are KGSR logos.  We want to give current fans a reason to share their thoughts and opinions about us and reward them for doing so.

It’s like walking into a room of people, dropping off cake and ice cream, and walking out.  Suddenly people are eating, conversing, talking about baking, dieting, or gluten free products.  The point is until the cake was dropped off the conversation was about something else.

No doubt many of you have executed cool social media contests or marketing campaigns before. Share your ideas here.  I’ve created a reason for you to discuss, consider this the cake. Let’s hear what you got.

Waiting Sucks

1 Apr

I was standing inline at Toy’s R Us today and watched three employees discuss how to handle a woman’s return.  It was the only open register; all of them seemed unaware that behind her were 4 other people including myself.  The 2 people in front of me went back to shopping and by the time I got checked out it was 20 minutes later.

DON’T WASTE MY TIME! I don’t like waiting in line and guess what, nobody else does either.  It sucks. 

The digital age has trained us to expect things faster.  Not just online but in our daily lives.  We expect the lines to move faster, traffic to clear sooner, and our food to be ready now.  Banking is faster, buying music is faster, getting a hold of friends and co-workers is instantaneous, self checkout is brilliant, and the list goes on and on.

So here are some questions for you:

If you take pictures for winners at a meet and greet, how long does it take for you to email or post them? 

When a listener (AKA P1, Heavy Deep, Winner, Fan) comes in to pick up a prize, how long does that transaction take?  Is the prize in the building? Is the promotions team hanging around to find it for your receptionist or does he/she have it?

If you have an in studio performance how long does it take until it’s up on the website?

How long does it take you to post photos or other content from concerts and station events?

When you tease a contest how far ahead is that opportunity?  5, 10, 15 minutes?  More?

When you tease what song you’re playing next hour, how long will you make them wait for it? Will they? 

The expectation is not soon, in a little while, or next hour.  The expectation is not that I’ll have to wait in the lobby or keep visiting the website everyday for a week.  The expectation is right now.  Now, as in this second, as in you have 2 minutes to find the 10 dollar CD I don’t really want.  You have seconds to play that new song or execute that contest because I’m punching around until then and I may not come back.

← Older Entries
Newer Entries →

Follow

Get every new post delivered to your Inbox.

Join 308 other followers