Tag Archives: marketing

Things You Should Say at Work!

28 Jul

This is a list of thoughts that I hope you and your teams are saying out loud inside your office or workspace. If not, print this and keep it as a handy reminder.

It’s far better for you to be thinking this way, rather than your competition.

  • Let’s try it.
  • I have an idea!
  • What if I’m right?
  • What if we did this?
  • Let’s go ask the intern.
  • Have you tried this yet?
  • What if it doesn’t work?
  • What if this actually works?
  • Wait…I’m on to something!
  • But that hasn’t been done before?
  • I have a hunch, let’s hash this out!
  • What would another department do?
  • You can’t ignore the research, can you?
  • Let’s go ask our receptionist what she thinks.
  • What if we fail at this and embarrass ourselves?
  • Nobody else is doing it that way, why should we?
  • What if we actually did what our customers tell us to?
  • Are we doing this because it’s how we’ve always done it?
  • Look at the silent person in the meeting and say “What do YOU think?”
  • How would (insert a completely different company here) manage this?
  • What would somebody from outside of our industry do?
  • Is this a unique idea, or a rehash of what’s been done?
  • Is there another way to use this technology?
  • Let’s go home tonight and ask our kids.
  • I’m over thinking it, let’s just do it.
  • I’m not afraid, are you?
  • I don’t know.
  • Yes we can!

Willy Wonka Can Make Your Brand Better!

13 Jul

When I worked in Indianapolis, there was a chocolate shop on the first floor of our building that sold hot apple cider. It was awesome, my morning guy and I would jump down there a couple of times a week during the winter (which in Indy is about 10 months long).

The South Bend Chocolate Company had cases and cases of chocolate, ice cream, and a giant copper kettle that dispensed liquids, mainly my cider.  It looked like something right out of Willy Wonka.

One day I ordered the cider, and rather than watch this magical stuff come out of the copper kettle, I heard this from the employee.

“Where’s the Mott’s? We ran out.”

Where’s the Mott’s? Are you kidding me? It’s Mott’s Apple Juice? I was so pissed.  Here I thought the Oompa-Loompa’s were out back stirring freshly smashed apples into a giant bowl with cinnamon, and really it’s just some kid with a plastic bottle of apple juice that I can buy for a buck and half at the grocery store.

I never bought it again.

The power of the experience, the story they told, had worked.  I was buying 2 dollar cups of cider every week. They Wonkafied it! What about you? When people use your stuff, your ideas, your website, your widgets, what kind of experience are they having?  What would Willy Wonka do to your brand?

Stories Sell. Start telling one.

STOP YELLING! The Kid Can’t Hear You.

30 Jun

Last week, I attended another one of my daughter’s swim meets.  I referenced the swim meet experience in a story last year. This time around, something struck me, or rather interrupted me. It was Moms and Dads screaming words of “encouragement” from the side of the pool

Hey parents….guess what. THEY CAN”T HEAR YOU!

They’re listening to their coaches, the kid next to them who farted, and oh by the way…

THEY’RE DIVING INTO A POOL AND GOING UNDERWATER!

They are swimming, focused, and determined. Thinking about the impending flip turn, or if their arms are in the right position.  I know you mean well, but rather than encouraging your kid, you’re making the rest of us crazy.  I won’t even get into how ridiculous you look cheering for a kid UNDERWATER!

Why do I mention this? It’s not because I think these parents are crazy, it’s because they are exactly like old school marketers.  Yelling about how great their products are through billboards, TV, radio, and worst of all print.

Nobody is listening…they’re busy.

Perhaps parents should be letting the coach’s coach, the swimmers swim, and try encouraging kids in those moments when they give you their attention…or as I like to call it: Permission.

Are you doing the same with your brand?  Are you yelling or engaging? There’s a difference.

Brave Max

15 Jun

This is the story of my sons attempt at playing hockey. Sometimes we fail at achieving what we’ve built up in our heads, sometimes it’s devastating.

A month ago, while the two of us were goofing off with hockey sticks in the garage, my son announced to me that he wanted to play hockey.  Skating only once in his life, he thought he’d be pretty good at it.  I did some homework and found a free introduction to skating class at the local rink and signed him up.

It was a month away; I thought Max might lose interest. He didn’t. Instead, there was quite the build up.  It was like anticipating a vacation.  Questions from the eight year-old kept coming:

  • What do I wear?
  • Do we get to wear the pads?
  • Can I be a goalie?
  • Do you wear hockey gloves or regular gloves?
  • Are there other kids?
  • Who’s teaching me?
  • Can I play out instead of being a goalie?
  • I’m like in training right?

Last week, we drove to the rink, still excited, he put his sweatshirt, helmet and gloves on in the car before we left.  We live in Texas, it was 100 degrees, and he didn’t care. He wanted to be a hockey player.

We checked in, I laced up the skates; he waited and continued to tell me how excited he was to get started.  Everything was fine…until he stepped on the ice.

I was sitting behind the glass; waiting to watch my smiling son take what we both thought would be his first strides into the world of hockey.  He stumbled out there, lined up with 2 other kids, and then started to “skate”. Following the teachers instructions, he learned how to fall, turn, and push off.  I could only see the back of his head.  Tiny little guy out there next to a kid who was younger but a foot taller.  I watched Max drag his body to the blue line and then turn back to the boards.  When he got there, he looked up at me. All I saw was fear.  He was stunned.  This wasn’t easy. He didn’t know what he was doing.  He had already fallen three times.  My heart sank.

For the next 30 minutes, I watched his little body get pummeled by the frozen ice.  He fell on his ass, no joke… about 15 times, then his knees, hands, and a couple of times on his hips.  It was like watching your kid get beat up.  Towards the end, he couldn’t even stand on the skates.

He came off the ice and reached for my hand, we walked over to the bench, and I started unlacing his skates. He wouldn’t look at me. His eyes went left, right, up, and down, it was all he could do to not make eye contact.  I guess he felt like he had let me down, or he was embarrassed about not being any good.  I asked how it went, and all I got was a muttered “good”.

I don’t know that I’ve ever felt that bad for someone.  It was killing me.  I thought I was going to cry, certainly choked up a little.  Thirty minutes ago, he was confident, proud, determined, ready, and above all…happy. Now he was crushed.  It was awful.

We walked out to the car; I prepped my speech about how it was ok if he didn’t want to go back. I thought about how important it was for him to know that I didn’t care if he played hockey again, and that I was proud of him for trying.

We got to the car, I opened his door.  He pulled his sore little legs into the back seat.  Slid his sweatshirt off, and then turned his head to me and said this.

“Dad?”

“Yes Max?”

“Even though I fell down a lot, I think I’m gonna try again.”

That’s when I lost it.  I honestly cried the entire ride home.  That’s my brave son back there.  Quiet, sore, thinking about what he just went through and what would come of it. When we got to the house, he went to his room.  Moments later, I found him crying in his bed.  He let me know his short-lived hockey career was over.  He didn’t want to skate again.

Sometimes the hardest thing to do is try after you’ve failed.  It’s one thing to say you will, certainly another to actually do it.

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